Solution_Brand_Hero_v2

Brands

Pathmatics_Solutions_Icon_Killer_Creative_Stragies_v1-150x150
Killer Creative Strategies
Pathmatics_Solutions_Icon_Winning_RFPs_v1-150x150
Competitive Campaigns
Pathmatics_Solutions_Icon_Competitive_Campaigns_v1-150x150
Optimize campaigns as they happen

Craft Winning Creative Strategies

BRAND creative all page - spotlight on export

Understand your competition’s creative strategies. In Pathmatics Explorer, gain insight into messaging, audience profiles, site targeting, spend, impressions, and flighting for every creative. Take action by bringing your creative strategies to life with one-click exports and full page screenshots to see creatives as they would appear on sites.

“Our tool is extremely valuable, every quarter we present our data to executive leadership. Pathmatics is most accurate for display vs Comscore or Nielsen.”

Director, Digital Marketing Analytics, leading insurance agency

 

“I like that I'm able to gather real-time competitive data with an easy user interface. It gives us a quick look into new creative and new competitive priorities. The ability to review competitive creative, see the pages the message is driving to is crucial information.”

G2 Crowd Reviewer, Matthew P.

Plan competitive ad campaigns

BRAND advertiser comparison - spotlight on key competitor differences OPTION 3

 

Quickly understand your competitive landscape. In Pathmatics Explorer, gain insight into creative strategies, digital media placements, sites where creatives are running, buying strategies, device strategies, and your competitors’ advertising networks. Find ways to monopolize digital channels, avoid penetrated channels, and out-perform competitors with eye-catching creative and more effective calls-to-action.

If we see something a competitor is doing really well, like homepage takeovers on ebay.com. It helps us to plot our course so we don’t run a day after them.

Digital Media Planner, Geico

 

Through Pathmatics my team is able to track our competitors digital spend and placements. The ability to see top creatives and where they are placed is vital to our planning efforts.

G2 Crowd Reviewer, Caroline G.

Monitor campaigns after they’ve launched

BRAND advertiser individual creative - spotlight on stats (left panel) 

 

Don’t wait for reports from your publishers. Monitor your campaigns to see when and where your creatives launched and your ad placement on each page. Quickly optimize placement, creative messaging, and calls-to-action, and audit your ad tech partners and sites to ensure they’re delivering on their promises.

I have realized the benefits of their visual reporting customized to directly compare with our own campaigns…

G2 Crowd Reviewer, C. Sean P.

 

Ability to go deep on competitive buying strategy as well as our own buying process. We've used Pathmatics to understand our exposure to unsafe sites that we've blocked, etc.

G2 Crowd Reviewer

Solutions_Simplify_Icon_v1

Simplify

  • Intuitive UI – save time pulling reports
  • Convenience – access the reports you need when you need them
  • No implementation – faster speed to value extraction
  • Easy onboarding – spend less time training your teams
Solutions_Better_Decisions_Icon_v2

Make better decisions

  • Extract information, not just data
  • Confidently take action with data you can trust
  • Make the right decisions and back it up with facts
Pathmatics_Solutions_Icon_Compete_v1-150x150

Compete

  • Be a step ahead of your competition
  • Protect your reputation with the best digital intelligence possible
  • Improve brand awareness and conversions

Customer Case Studies

Varick

Varick partnered with Pathmatics to drive new business growth and ROI for their business.

Case Study    Webinar