Understand your competition’s creative strategies. In Pathmatics Explorer, gain insight into messaging, audience profiles, site targeting, spend, impressions, and flighting for every creative. Take action by bringing your creative strategies to life with one-click exports and full page screenshots to see creatives as they would appear on sites.
“Our tool is extremely valuable, every quarter we present our data to executive leadership. Pathmatics is most accurate for display vs Comscore or Nielsen.”
“I like that I'm able to gather real-time competitive data with an easy user interface. It gives us a quick look into new creative and new competitive priorities. The ability to review competitive creative, see the pages the message is driving to is crucial information.”
Quickly understand your competitive landscape. In Pathmatics Explorer, gain insight into creative strategies, digital media placements, sites where creatives are running, buying strategies, device strategies, and your competitors’ advertising networks. Find ways to monopolize digital channels, avoid penetrated channels, and out-perform competitors with eye-catching creative and more effective calls-to-action.
“If we see something a competitor is doing really well, like homepage takeovers on ebay.com. It helps us to plot our course so we don’t run a day after them.”
“Through Pathmatics my team is able to track our competitors digital spend and placements. The ability to see top creatives and where they are placed is vital to our planning efforts.”
Don’t wait for reports from your publishers. Monitor your campaigns to see when and where your creatives launched and your ad placement on each page. Quickly optimize placement, creative messaging, and calls-to-action, and audit your ad tech partners and sites to ensure they’re delivering on their promises.
“I have realized the benefits of their visual reporting customized to directly compare with our own campaigns…”
“Ability to go deep on competitive buying strategy as well as our own buying process. We've used Pathmatics to understand our exposure to unsafe sites that we've blocked, etc.”