Pathmatics Blog

Holiday Advertising |

2 MIN READ

10 Brands Banking on Your New Year's Resolutions

January 16 2016

Resolutions_blogheader_2.png

Now that we're two weeks into 2016, how are your resolutions (if you made any) going?  According to The Huffington Post, the most popular resolution for the New Year was "live life to its fullest," followed by living a healthier lifestyle, losing weight, reducing debt and saving cash, all of which creating great advertising opportunities for brands to capitalize on. From the Health & Fitness category to Finance, Travel and Education - brands know to target the sweet spot between Christmas and New Year's Day when hopeful and optimistic consumers are deciding which resolution route to go.  With that in mind, brands are putting more and more digital resources into play during this time to win your hard-earned dollars.

Here's a look at 10 brands banking on your New Year's resolutions, so much so that they increased their impression share during the holidays by over 1.5x compared to their 30 day average across US desktop (Pathmatics Data, 12/25/15-1/8/16).  We included the largest spike day for each advertiser in addition to their purchasing strategy and top three sites.  Cheers!


1. Credit Karma
PC_Credit_Karma_NYE.png

 

2. Gold's Gym 
PC_Golds_Gym_NYE.png

 

3. Jenny Craig
PC_Jenny_Craig_NYE_2.png

 

4. 24 Hour Fitness
PC_24_Hour_NYE.png

 

5. LowerMyBills, Inc.
PC_LowerMyBills_NYE.png

 

6. Weight Watchers
PC_Weight_Watchers_2_NYE.png

7. Classpass, Inc.
PC_Classpass_NYE.png

8. Rosetta Stone
PC_Rosetta_Stone_NYE.png

 

9. Monster Worldwide
PC_Monster_NYE.png

 

10. Code School
PC_Code_School_NYE.png

 What strategy do you think is the most successful? See how other brand's advertising strategies stack up to their competitors.

fin
 

About Author

Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

Related Posts
A Prime Opportunity: Target, Walmart, and others take on Amazon with Black Friday in July sales
A Prime Opportunity: Target, Walmart, and others take on Amazon with Black Friday in July sales
Digital Advertisers Have Dads and Grads Covered
Digital Advertisers Have Dads and Grads Covered
6 Advertisers That Mastered Their Mother's Day Ad Strategies
6 Advertisers That Mastered Their Mother's Day Ad Strategies
Would you like to be a contributor ?

Contact Us