It was an exciting year here at Pathmatics, and we are thrilled to have lots to cheers to tomorrow night! A big thanks to all of our awesome customers from ad agencies, brands, publishers and ad tech companies all over the world. We are looking forward to new milestones in 2016 as we continue on our mission to level the playing field across digital advertising through transparent, market-leading data.
From opening our NYC office to doubling our team and growing our product, we are happy to share our favorite highlights from 2015.
New Product Features! Launch of Spend Data, HTML5 Support + Increased Data Overall
The biggest feature release of the year was the launch of spend and impression data. Using our patent-pending PathSource technology, we uniquely show the granular breakdown of spend, enabling the most comprehensive competitive insights on the market. Pathmatics users benefit from spend data broken out by channel, partner, advertiser, category, site and more.
Additionally, we were the first and are the only platform to track HTML5 ads on desktop, mobile and tablet. After the IAB announced this Fall that HTML5 would be the standard moving forward, the team responded quickly and developed HTML5 support to keep users fully plugged into the digital landscape.
Source: Pathmatics US Desktop Data.
Other notable milestones: we are tracking 80% more advertisers on our platform compared to last year. And we’ve seen a 350% increase in creatives across desktop, mobile, tablet, video and native. Hold on tight, our road map is even more packed in 2016!
Rebrand to Pathmatics
To highlight our market-leading differentiator and patent-pending technology, we rebranded from Adomic to Pathmatics in early 2015. Same founders, same backers, same team—just a new name and a new look aligned with our mission to bring transparency to digital advertising. Our unique view into where, when, and how each ad impression is made provides unprecedented visibility and intelligence to Pathmatics users. Our new product features are representative of this focus, and we can't wait to show off more of the innovative new features that are currently in the works.
While we love our beachside HQ in Santa Monica, we ventured East and opened our first NYC office this Fall. Our new Manhattan hub houses a growing Pathmatics' team in the city and will be host to some great meet-ups in the New Year.
Pathmatics Annual EOY Party in Venice Beach, CA.
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