Pathmatics Blog

Digital Video Advertising Trends: Top Players in 2020

September 02 2020 by Sarah Fleishman

top advertisers on YouTubeFrom streaming wars to 10-minute Quibis, digital video is on everyone’s minds, especially as much of the country enters another month of working (and eating, and exercising, and schooling...) from home. With more streaming services than ever, and an abundance of time to watch short and long videos alike, digital advertisers are increasingly turning to video to help reach their audience. But which advertisers are owning the digital video space?

All Eyes on Digital Video

In our newest report, we look at top players YouTube and Hulu to see how advertisers are utilizing these platforms to reach their audience. We’re also flipping the script to take a look at the digital video advertising trends of newcomers Quibi and Pluto TV as they work to gain subscribers. Finally, we’re digging into the ubiquitous TikTok to see how they are building their platform to compete with the likes of Instagram and YouTube.

GET THE REPORT

About Author

Sarah Fleishman

With over a decade of experience across digital marketing, content, creative, and PR, Sarah is a creative and dynamic thinker who loves to delight clients with unique and relatable content. Sarah graduated from UC Berkeley with a BA in Sociology.

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