At the end of the day, market intelligence software should help your brand sell more. After all, aren’t more sales what effective advertising ultimately leads to? Here are four ways to achieve that goal using an ad intelligence solution.
1. Identify Where More Buyers Are Located
Ad intelligence gives you the power to spy on other brands. You can literally stack your brand up against one or more competitors, and see where the competition is and isn’t advertising.
For instance, if you’re Harry’s, a popular razor manufacturer, you could see that competitor Dollar Shave Club is advertising on Match.com and you’re not. Dive deeper into impressions, and you may find this audience to be a good fit for your products.
2. Decide Which Products to Promote More Heavily
Using ad intelligence software, you can also see which creatives your competition is running, virtually in real-time. This makes it possible to decide which products you should push more heavily, based either on countering your opponent’s ads or addressing gaps in their strategy.
As an example, if you’re trying to go toe-to-toe against American Express, you could see that from August 1 to August 7, the company promoted more than 130 creatives for more than $2 million in digital advertising. This information allows you to dive into specific products the company offered and how much it put behind each ad—and adjust your product promotions accordingly.
3. Identify Seasonal or Time-Sensitive Trends
You can break down ad spend by specific brands over any timeframe. In either case, you’ll be able to quickly identify seasonal or time-sensitive trends.
For instance, you may be able to see that competitors spend far more at the beginning of the month than at the end or less during specific seasonal cycles. Or, you can set up alerts to notify you when spending for a brand begins to spike—and where the money’s going.
4. Sell Product for Less
Maybe you have a campaign that’s performing well and converting into customers. Or, you know you want to scale a campaign that’s performed well in the past. In either case, you can use ad intelligence to do it cheaper.
Using technology like Pathmatics, you can see the exact ad path your creatives take as they go from purchase to placement. This allows you to identify inefficiencies in the process and determine where you might be able to cut out expensive middlemen.
While you might sell the same amount of product with the campaign, you’ll save money on how it’s delivered, which creates real impact on the bottom line.
Interested in seeing how? Try a demo of Pathmatics today.
While you’re at it, learn how else you can achieve ROI from ad intelligence software by reading this post:
An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.