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7 Digital Ad Alternatives You Can Buy for the Same Price as a Super Bowl TV Spot

January 28 2017 by Jordan Kramer


It’s hard to believe that we are just over one week away from one of the biggest advertising days of the year: the Super Bowl. While the price for a thirty second ad during the big game has increased to $5M+, has interest from advertisers also gone up? In a New Year where a passionate Presidential election is still simmering for American consumers, not all brands are rushing to the fifty yard line.
Many longtime sponsors of the Super Bowl aren’t returning for kick-off in 2017 including Doritos, Taco Bell, Toyota, Visa, and Heinz. While we may not see adorable dachshunds in hot-dog costumes running through fields, there are other ways for these brands to invest that cash in digital channels for a big return. AdWeek put together 7 Digital Ad Alternatives You Can Buy For the Same Prices as a Super Bowl Ad, and we also found a few alternative placements of our own. Happy Advertising!

Run a YouTube Homepage Banner Ad With Enough Leftover For a Vegas Trip
On January 10th, automaker Chevrolet shelled out $3.89M for an in-banner video creative on YouTube’s homepage garnering over 194M impressions. Chevrolet spent between $150K and $190K for the accompanying desktop video creatives on YouTube for the same campaign on January 10th. Depending on how you divvy up what’s leftover, there should be enough for a trip to Vegas to watch the game.
Run 125 IMDB Page Skins
Page skins (wallpaper ads, background ads, wrapper ads - whatever you may call them) continue to be valuable placements on popular sites such as Fandango and IMDB. For $5M, you can run 125 Page Skins similar to the ones run by Underworld Blood Wars Movie (Sony Pictures) for $40K each. You won’t have any dough leftover but you should rake in over 102M impressions.
Spend $170K Per Day on Video Advertising
Toyota looks to already be doing this. Over the last thirty days, the brand has spent just north of $5M on their desktop video advertising strategy. The automaker has released 150 unique creatives on an average of 58 sites per day, bringing in 150M impressions.
Head over to AdWeek to see read more. 

Image from Getty Images via AdWeek.

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About Author
Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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