Pathmatics Ad of the Week, Episode 1 - TD Bank Group
August 08 2019 by Matthew Bozin
Pathmatics New Video Series, Ad of the Week - Ep. 1
At Pathmatics we eat, sleep, and dream digital advertising intelligence, and as you can imagine, we look at ads all day long. From products you need to ones you’ve never heard of, we can’t get enough! We’re thrilled to introduce the Pathmatics Ad of the Week, a video-series devoted to sharing some of our teams’ favorite ads across desktop, mobile and social.
But let's not simply focus on a fun ad, let's dive a little deeper into TD Bank Group's spend, YTD. As most advertisers are realizing, Facebook is where to focus their ad-dollars, and with 92% Direct spend, TD Bank Group is no exception, spending 69% of that on the social behemoth, with no other single site coming close. Sound investment from an investment leader, if you ask us. And while competitors like Capital One, Wells Fargo and JP Morgan Chase far outspend TD Bank Group in the US, the Canadian native has chosen to stick closer to home, outspending their competitors, more than 3 to 1.
With this new information, might we suggest an alternative tag-line? "TD Bank - Expectedly Canadian"?
After earning his BS in Communications, Matt cut his teeth in the entertainment industry, spending fifteen years writing everything from feature screenplays for A-List directors, to celebrity bios for some of Hollywood’s top actors. That creative drive made it an easy transition to Marketing, bringing his eye for storytelling to the digital advertising ecosystem.