It’s a new year, and Pathamtics is offering a twist on the Insurance Salesman with our newest Ad of The Week, as our Sr. Digital Marketing Manager, Sarah Fleishman, dons a pair of ice skates in search of the perfect coverage.
Being the 2nd ranked advertiser in Pathmatics Explorer, Progressive Insurance joins a bundle (see what we did there) of other insurance companies at the top of our Financial Services Category, including Geico, State Farm, Farmers and Allstate in the top 15.
But with so many vying for your business, how do you choose? Are you swayed by cute mascots, catchy jingles or clever ads? Do you go strictly by cost or value for your money? Or, like Sarah, do you just find a company you can relate to?
While we can’t endorse any specific insurance company, we can tell you how they’re advertising. Comparing the top 5 providers, the sheer number of digital ads in the last year is staggering, with Geico topping the list at 7,659 ads compared to 5,846 and 5,329 from State Farm and Progressive, respectively.
However, numbers don’t always tell the whole story. With mainstay mascots like the Geico Gecko, Mayhem from Allstate, and long-standing advertising campaigns, like Flo’s sarcastic quips for Progressive, Insurance companies are betting on brand recognition and fun creatives to draw you in.
Which brings us back to the skating rink. How have no other companies tried to corner the market on former competitive ice skaters like Sarah? It’s obvious to us this segment of consumers has been greatly ignored for years, and is ripe with new customers. Way to go, Progressive! Thanks for watching out for the little guys and gals.
So, go ahead and sharpen your skates and we’ll see you on the ice.
After earning his BS in Communications, Matt cut his teeth in the entertainment industry, spending fifteen years writing everything from feature screenplays for A-List directors, to celebrity bios for some of Hollywood’s top actors. That creative drive made it an easy transition to Marketing, bringing his eye for storytelling to the digital advertising ecosystem.