Pathmatics Blog

Aggregate Digital Data Now Available in Pathmatics AdRoutes

December 13 2016
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We recently announced to our customers the release of an exciting new feature to our AdRoutes intelligence platform: the All tab! Now you are able to see a roll-up of an advertiser’s desktop, mobile+tablet, and pre-roll video activity in one place. See your competitor's cross-channel spend over time, see which sites they are targeting by device, and easily export the data to use for planning. 
 

Introducing the All tab

Now, more than ever, it is crucial for advertisers to understand the field they’re playing on with cross-channel analytics. Identifying how much of your competitor’s spend went to display advertising vs. mobile or pre-roll video helps you evaluate your own strategy, and identify opportunities for success.
 
Here's Pathmatics Co-Founder and CEO, Gabe Gottlieb, demonstrating what our new feature has to offer:
 
 
 
Do you know how much your competitor spending across all digital? Now you have the answers at your fingertips. To see this data for yourself, and see all of what Pathmatics AdRoutes has to offer, click here to schedule a free demo.
 

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About Author

Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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