We are excited to formally announce an alliance with Nielsen in Australia. This relationship delivers more sites, more devices, more flexibility and a better view of digital ad activity. Pathmatics' data, built upon our market-leading technology, combined with the integrity and resources of Nielsen will be a game changer for Australian marketers.
Head of Nielsen’s Media Industry Group, Monique Perry, said Nielsen is eager to give the industry what they have been asking for. "This relationship provides our clients with a quality and agile digital ad measurement solution that the industry has been seeking. Pathmatics brings digital start up speed, cutting-edge innovation and technology which compliments the trust Nielsen provides through being a global, independent company—with a dedicated local support team. This new alliance will enable our clients to better monitor theirs and their competitor’s digital advertising activity including how it was bought, creative executions coupled with the robust digital spend data coming soon."
The companies will work together to continue bringing Pathmatics' unique capabilities to the Australian market.
Gabe Gottlieb, Pathmatics CEO added, “We are thrilled to work with Nielsen and chose to partner with them for their integrity, independence and commitment to sophisticated admeasurement."
Read the press release in its entirety here.
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