Announcing Creative Text in Report Builder and Category Spend Insights

Big news! Pathmatics Explorer users now have the ability to export creative text as a column in Report Builder. 

Why is this magical? When you export a creative's messaging as text, you can uncover even more insights including commonly used keywords, CTA strategies, and more. 

But wait, there's more! We've also launched new category insights, including device and channel spend breakdowns, allowing you to get a clear picture of spend share for an entire category. 

Scroll down to see a few examples of what you can do with creative text. 

Creative text in Facebook Posts

Creative text in Twitter posts

Creative text in Mobile and Desktop Display posts Don't have access to Report Builder? 

If you're a Pathmatics Explorer customer, contact support@pathmatics.com or your CS rep. Don't have Explorer yet? Request a custom insights review.