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Dashboard Reporting Tools: Creative Text & Category Spend Insights

June 10 2020 by Sarah Fleishman

Big news! Pathmatics Explorer users now have the ability to export creative text as a column in Report Builder. 

Why is this magical? When you export a creative's messaging as text, you can uncover even more insights including commonly used keywords, CTA strategies, and more. 

But wait, there's more! We've also launched new category insights, including device and channel spend breakdowns, allowing you to get a clear picture of spend share for an entire category. 

Retail overview

Scroll down to see a few examples of what you can do with creative text. 

Creative text in Facebook Posts

Untitled design-5

Creative text in Twitter posts Untitled design (1)

Creative text in Mobile and Desktop Display posts Untitled design (2)-3Don't have access to Report Builder? 

If you're a Pathmatics Explorer customer, contact support@pathmatics.com or your CS rep. Don't have Explorer yet? Request a custom insights review

About Author
Sarah Fleishman

With over a decade of experience across digital marketing, content, creative, and PR, Sarah is a creative and dynamic thinker who loves to delight clients with unique and relatable content. Sarah graduated from UC Berkeley with a BA in Sociology.

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