Pathmatics Announcement


See the press release in its entirety from our official announcement last week here.
"Pathmatics, the leading provider of transparency to the advertising industry, today announced the launch of its video data product that provides unprecedented insights into online video advertising. With the addition of video support to its platform, Pathmatics identifies metrics such as the biggest spenders in video, and a full overview of the programmatic landscape across advertisers and publishers giving companies unprecedented insights into advertisers' media plans. In addition, the company announced the rebranding of Adomic to Pathmatics to better emphasize the company's unique ability to understand the delivery or "path" of every ad."
Continue reading on Yahoo! Finance.
DOWNLOAD Q1'S TOP ADVERTISERS
Highlights:
- See the top digital advertisers across desktop, mobile, and video.
- Top direct advertisers included - see which brands are purchasing impressions direct from publishers.
- Find out the top advertising categories across devices.

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.
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