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Pathmatics Blog

Pathmatics Announcement

May 08 2015 by Jordan Kramer
We're excited to announce that Adomic is now Pathmatics! Our new name describes what we do better than anyone else in the industry: highlight the delivery process each ad takes to get to a publisher page aka the ad path.  This data is gathered from our advertising analytics dashboard featuring data from 24,000 advertisers across 20,500 sites by more than 450 ad tech services from 75 DMAs worldwide.

See the press release in its entirety from our official announcement last week here.

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"Pathmatics, the leading provider of transparency to the advertising industry, today announced the launch of its video data product that provides unprecedented insights into online video advertising. With the addition of video support to its platform, Pathmatics identifies metrics such as the biggest spenders in video, and a full overview of the programmatic landscape across advertisers and publishers giving companies unprecedented insights into advertisers' media plans. In addition, the company announced the rebranding of Adomic to Pathmatics to better emphasize the company's unique ability to understand the delivery or "path" of every ad."
Continue reading on Yahoo! Finance.

 

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About Author
Jordan Kramer
Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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