See the press release in its entirety from our official announcement last week here.
"Pathmatics, the leading provider of transparency to the advertising industry, today announced the launch of its video data product that provides unprecedented insights into online video advertising. With the addition of video support to its platform, Pathmatics identifies metrics such as the biggest spenders in video, and a full overview of the programmatic landscape across advertisers and publishers giving companies unprecedented insights into advertisers' media plans. In addition, the company announced the rebranding of Adomic to Pathmatics to better emphasize the company's unique ability to understand the delivery or "path" of every ad."
Continue reading on Yahoo! Finance.
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