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August's Top Digital Advertisers 2015

October 1 2015

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Summer is officially over and as of today, so is Q3.  Read on for purchase channel insights and highlights from our recently released Top Advertisers Report for the month of August.

You can also download the free report here.


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Highlights:

1.  Financial Services  Category - Still Going Strong

Yahoo.com is still the top site for desktop advertisers in the financial services category.  With 68% of all impressions purchased directly from Yahoo!, that number is down from 81% in July.  Following behind were aol.com and msn.com.  In general, advertisers within the financial services category went direct almost half the time (49%), with the other half split primarily between ad network and DSP channels.

2.  Netflix Pushing Video

Netflix made a notable jump in video impressions closing out the month of August at #6, up 10 spots from the previous month. The entertainment company shows little activity on desktop and mobile while focusing efforts on video.  Top creatives were for shows such as Wet Hot American Summer: First Day of Camp, Bojack Horseman and Narcos while top sites included youtube.com, aol.com and cnn.com.

3. Baseball Season Winding Down

Last month, SAB Miller jumped to the #1 video advertiser position following a large push on mlb.com through indirect channels (mostly via Extreme Reach). Purchasing only 8% of their total impressions direct, the beverage company made quite an impact with an average daily impression share of over 3% on an average of 18.2 sites per day.  During the month of August, SAB Miller scaled back video efforts bringing them down the ranks by 50 positions.  On the mobile side, AT&T was the #1 ranking advertiser by impression and also targeted espn.go.com and mlb.com in their top 5 sites.
Download the top 10 desktop, mobile, and video advertisers below.

**All trademarks & copyrights property of their respective owners.

Aug-download.pngTOP DIGITAL ADVERTISERS: AUGUST 2015

Highlights:

  • See the top digital advertisers across desktop, mobile, and video.
  • Top direct advertisers included - see which brands are purchasing impressions direct from publishers.
  • Find out the top advertising categories across devices.

Free Download  


 

About Author

Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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