Pathmatics Blog listing page
May 18 2022 by
Ken Roberts
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Ken Roberts has been immersed in marketing and technology for over a decade, merging creative strategies with the latest technology, to bring products together with the people who need them. With degrees in Engineering, Computer Science and an MBA, Ken’s background in product management, marketing, sales, analytics and technology lends to his ability to attack product challenges on multiple levels. Ken began his career developing software solutions for medical records before transitioning to marketing. Ken focused on building marketing departments and operating in-house agencies. Ken’s experience with digital platforms, internet based marketing, lead scoring and business intelligence, and reporting, as well as a keen market understanding, are a welcome addition to Pathmatics, only matched by a leadership philosophy that encourages high creativity and ownership from his team.
3 MIN READ
April 26, 2018
Ad Intelligence 101 | 4 MIN READ
April 20, 2018
Ad Intelligence 101 | 4 MIN READ
April 19, 2018
4 MIN READ
April 18, 2018
Top Advertiser Reports | 2 MIN READ
April 17, 2018
Programmatic | 3 MIN READ
April 17, 2018
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April 13, 2018
Ad Intelligence 101 | 3 MIN READ
April 12, 2018