“I honestly do not dislike a thing about [Pathmatics Explorer]. It’s easy to use, easy to teach, and easy to review.” - Rachel M, G2 Crowd Reviewer
January 01 1970
William Merchan is a data science, marketing analytics, advertising technology and startup veteran. He currently serves as chief marketing officer at marketing intelligence company Pathmatics, where he is responsible for brand growth and awareness. Previously, William built products and grew teams at DataScience.com, MarketShare and Yahoo!. He holds a BS in Business from the University of California Berkeley and an MBA from the Kellogg School of Management at Northwestern.