Get the Latest Market Intelligence, News, Trends and Updates | William Merchan (3)

William Merchan

William Merchan is a data science, marketing analytics, advertising technology and startup veteran. He currently serves as chief revenue officer at marketing intelligence company Pathmatics, where he is responsible for brand growth and awareness. Previously, William built products and grew teams at DataScience.com, MarketShare and Yahoo!. He holds a BS in Business from the University of California Berkeley and an MBA from the Kellogg School of Management at Northwestern.

CPG Advertising Spend: An Affinity for Video Ads

Streaming & Video CPG | 3 MIN READ

September 08, 2020

Instagram Analytics Tool, Pathmatics Explorer & European Expansion

News & Announcements Facebook Instagram | 7 MIN READ

June 29, 2020

Digital Advertising Trends 2020: Meal Delivery & COVID-19

COVID-19 Facebook | 5 MIN READ

May 18, 2020

The historic rise and fall of Bloomberg’s 2020 digital ad campaign

Political Advertising Facebook | 4 MIN READ

April 15, 2020

How TikTok & Quibi are reinventing short-video streaming

Technology Streaming & Video Entertainment | 3 MIN READ

March 23, 2020

Nothing says Valentine’s Day like Hallmark, roses and Reese’s Hearts

Holiday Advertising Retail | 4 MIN READ

March 02, 2020

Advertising Analytics: Empower Your Team with Digital Ad Data

Technology Data Science | 5 MIN READ

February 20, 2020

‘New year, new you’ advertising data insights

Holiday Advertising Facebook | 5 MIN READ

February 10, 2020

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