Get the Latest Market Intelligence, News, Trends and Updates | William Merchan (4)

William Merchan

William Merchan is a data science, marketing analytics, advertising technology and startup veteran. He currently serves as chief revenue officer at marketing intelligence company Pathmatics, where he is responsible for brand growth and awareness. Previously, William built products and grew teams at DataScience.com, MarketShare and Yahoo!. He holds a BS in Business from the University of California Berkeley and an MBA from the Kellogg School of Management at Northwestern.

How the Third Party Cookie Crumbles

Technology Facebook | 3 MIN READ

January 30, 2020

Top Brands on Twitter & Facebook and Social Media Ad Strategies

Facebook Twitter | 3 MIN READ

December 11, 2019

Kantar and Pathmatics launch France's first paid social measurement for mobile

News & Announcements | 2 MIN READ

December 10, 2019

A Look Into the Top 3 Candy Brands’ Halloween Strategies

Holiday Advertising Facebook | 4 MIN READ

October 31, 2019

Paid Social Advertising Coverage for Twitter From Pathmatics

News & Announcements Facebook Twitter | 2 MIN READ

October 01, 2019

Top retailers making the grade with back-to-school marketing strategies

Facebook | 4 MIN READ

September 13, 2019

Pathmatics Expands Global Footprint with UK and Germany Launch of Facebook Intelligence

News & Announcements Facebook | 4 MIN READ

September 03, 2019

Facebook Ad Data From Pathmatics Now Available in Canada

News & Announcements Facebook | 2 MIN READ

August 14, 2019

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