According to AdRoll, digital advertisers spent 17.9% more this year on Black Friday compared to last year. Retail was the top advertising category for the week of November 21st to November 28th, 2016 across desktop, mobile+tablet, and video channels. Read on to see the top five spenders for the Retail category, and how they were buying on digital.
Best Buy Co., Inc.
Kohl’s Illinois Inc.
Source: Pathmatics US Video Data, 11/21/16-11/28/16.
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