Black Friday & Cyber Monday: Which Retailers Spent the Most on Digital?



According to AdRoll, digital advertisers spent 17.9% more this year on Black Friday compared to last year. Retail was the top advertising category for the week of November 21st to November 28th, 2016 across desktop, mobile+tablet, and video channels. Read on to see the top five spenders for the Retail category, and how they were buying on digital.
Best Buy Co., Inc.

Kohl’s Illinois Inc.
.jpeg?width=970&name=KohlsIllinoisInc._Creative_All%20(5).jpeg)

Target

Amazon
Source: Pathmatics US Video Data, 11/21/16-11/28/16.
eBay, Inc.


**All trademarks & copyrights property of their respective owners.

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.
Leave a Comment