Subscribe to our newest report -- The Brand of the Week!
Last week, Apple Inc. made a huge announcement: a new MacBook Pro is coming out! The exciting news echoed across the internet, already skyrocketing pre-orders to make this the most popular MacBook Pro yet. From a new touch bar built into the keyboard, to its new slimmer design, and other bells & whistles - the new product has a lot of features to advertise.
Apple Inc. made large display pushes on YouTube earlier in October to promote the iPhone 7, but was fairly quiet after October 14th. Their next huge spike was on October 29th, two days following the MacBook Pro announcement. The campaign was a YouTube homepage takeover to direct future consumers to this YouTube page featuring a thirty second video titled “The new MacBook Pro featuring Touch Bar - So much to touch - Apple.” See all of their activity over the last thirty days by downloading our new Brand of the Week report.
This week’s brand report takes a look at Apple Inc.'s desktop strategy in the U.S., including top creatives, top sites, buying partners, plus spend and impression data. Sign up to receive the report and a new brand report each week.