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Pathmatics Blog

Brand of the Week: Best Buy Co., Inc.

December 10 2016 by Jordan Kramer
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Following massive Black Friday & Cyber Monday campaigns, Best Buy Co., Inc. has spent over $22.9M on digital over the last thirty days alone. The retailer put the majority of its budget into desktop/display advertising, representing 81% of their spend across channels, and making them the current top desktop advertiser overall. Video was the second top channel for the brand with 18% share, and mobile+tablet trailed with 1%. 
YouTube was the top digital site for Best Buy over the last thirty days with 35% spend share, followed by MSN’s homepage with 12% share of spend. The brand prefers a direct buying strategy, placing less than ten percent of their budget through indirect partners.
To see Best Buy's desktop advertising strategy in the U.S., including top creatives, top sites, buying partners, plus spend and impression data, sign up below.
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About Author
Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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