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Following massive Black Friday & Cyber Monday campaigns, Best Buy Co., Inc. has spent over $22.9M on digital over the last thirty days alone. The retailer put the majority of its budget into desktop/display advertising, representing 81% of their spend across channels, and making them the current top desktop advertiser overall. Video was the second top channel for the brand with 18% share, and mobile+tablet trailed with 1%.
YouTube was the top digital site for Best Buy over the last thirty days with 35% spend share, followed by MSN’s homepage with 12% share of spend. The brand prefers a direct buying strategy, placing less than ten percent of their budget through indirect partners.
To see Best Buy's desktop advertising strategy in the U.S., including top creatives, top sites, buying partners, plus spend and impression data, sign up below.