Brand of the Week: Credit Karma

Feb 17, 2017 2:00:00 PM

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New Year, new credit score? That’s what Credit Karma, Inc. is hoping might be on your mind, especially if you have some holiday credit card bills looming. The credit reporting and monitoring company, founded in 2007, invested 84% of their digital spend over the last thirty days on desktop/display advertising placements, totaling over $1.3M. The brand released 641 unique creatives across an average of 288 sites per day, but with a focus on top site Yahoo.

Yahoo’s homepage took in nearly half of Credit Karma’s display spend over the last thirty days, and providing the brand with 32% of their display impressions. The 728x90 banner creative below that was run on Yahoo.com on February 2nd - the brand’s top day in terms of send. Over $500K was shelled out from Credit Karma’s digital budget that day to run takeovers on the publisher’s site. 

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This week’s report looks at the Credit Karma's desktop strategy over the last thirty days, including spend and impression data, top sites, partners, creatives and more. Click below to get your copy.

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Jordan Kramer

Written by Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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