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Pathmatics Blog

Brand of the Week: Donald J. Trump for President

September 29 2016 by Ken Roberts
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In the spirit of the U.S. Election Season, we're watching the increase in advertising by the Donald J. Trump campaign.
Donald J. Trump for President, Inc. ran a large buy around August 31, 2016.  And then again on September 27th—the day after the first Presidential Debate at Hofstra University, Hempstead, NY.
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Take a deep dive into the last 30 days of the Trump campaign's desktop display advertising.
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About Author
Ken Roberts

Ken Roberts has been immersed in marketing and technology for over a decade, merging creative strategies with the latest technology, to bring products together with the people who need them. With degrees in Engineering, Computer Science and an MBA, Ken’s background in product management, marketing, sales, analytics and technology lends to his ability to attack product challenges on multiple levels. Ken began his career developing software solutions for medical records before transitioning to marketing. Ken focused on building marketing departments and operating in-house agencies. Ken’s experience with digital platforms, internet based marketing, lead scoring and business intelligence, and reporting, as well as a keen market understanding, are a welcome addition to Pathmatics, only matched by a leadership philosophy that encourages high creativity and ownership from his team.

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