The largest digital impression spike over the last thirty days for Electronic Arts was on Sunday, December 18th when their impressions reached 2.9x their 30 day average, with the biggest increase on ESPN. The campaign was for Madden ’17 and EA ran a homepage takeover on ESPN directing potential buyers to this landing page encouraging them to “Get the Gift of Madden.” Note - ”Get the Gift" not 'Give the Gift'…because why not treat yourself?
Source: Pathmatics US Desktop Data, 12/18/16.
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An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.