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If you aren’t already on holiday break, chances are you will be by EOD. Electronic Arts Inc. (EA), the maker of many of the world’s most popular video and online games, made a large digital push recently - on what was also the first weekend of holiday break for many. When you are trying to find consumers online with time to kill on gaming, holiday break is a good time to do so. The largest campaigns were for Pogo.com games, a subsidiary featruing games like online Monopoly, and their very well-known Madden Football video game.
The largest digital impression spike over the last thirty days for Electronic Arts was on Sunday, December 18th when their impressions reached 2.9x their 30 day average, with the biggest increase on ESPN. The campaign was for Madden ’17 and EA ran a homepage takeover on ESPN directing potential buyers to this landing page encouraging them to “Get the Gift of Madden.” Note - ”Get the Gift" not 'Give the Gift'…because why not treat yourself?
Source: Pathmatics US Desktop Data, 12/18/16.
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