The largest digital impression spike over the last thirty days for Electronic Arts was on Sunday, December 18th when their impressions reached 2.9x their 30 day average, with the biggest increase on ESPN. The campaign was for Madden ’17 and EA ran a homepage takeover on ESPN directing potential buyers to this landing page encouraging them to “Get the Gift of Madden.” Note - ”Get the Gift" not 'Give the Gift'…because why not treat yourself?
Source: Pathmatics US Desktop Data, 12/18/16.
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