Largest Spending Time of the Year
Snapfish Goes All-In on Social
Shutterfly Splits Strategy Between Display & Social
See Hallmark Card's Full Digital Advertising Strategy [Free Report]
Hallmark is the only brand out of the three that is not focusing digital spend on the weekends, which could play to their favor if they are able to reach target consumers during the week when their competitors are toning it down. Already, Hallmark is the leading spender amongst the others and the top advertiser in the entire Gifts & Occasions category. This could be an opportunity for Hallmark to scale back ad spend while still beating out their competitors. Or they can continue spending big to maintain their position at the top.
To learn more about our panel-based, social advertising intelligence solution, contact our team here and download the full brand report detailing Hallmark's digital strategy below.