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Brand of the Week: The Hershey Company

October 28 2016 by Jordan Kramer
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By now, you have inevitably been swallowed into a candy sea as Halloween weekend is about to commence. A couple weeks ago, we took a look at Mars Incorporated’s desktop ad strategy and now we are looking at their competitor, The Hershey Company. During a time where most people are constantly refilling the candy bowls, the digital fight has been on all month.
 
The Hershey Company used their Kit Kat brand to sponsor the 31 Days of Halloween on the Syfy channel this year. The campaign began on October 5th, and is still running, bringing syfy.com up to Hershey’s fourth top desktop site by spend. Overall, the top spend spike for The Hershey Company was on October 13th with a creative on walmart.com promoting 25% of their Halloween favorites. Download the full report of their activity over the last thirty days here.
 
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This week’s brand report takes a look at The Hershey Company's desktop strategy in the U.S., including top creatives, top sites, buying partners, plus spend and impression data. Sign up to receive the report and a new brand report each week.
 
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About Author
Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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