Read on for a look at how Jaguar Land Rover is budgeting out digital spend between their two brands, and more insights from Land Rover’s current display strategy. To download the entire advertising report click here.
Land Rover vs. Jaguar
The All New Discovery
10th Top Display Spender for the Auto Category
When taking into account other device-types and formats over the last month, Land Rover falls to #18 because the brand is not investing as much into video advertising compared to other automakers. Land Rover invested 86% of their digital budget on display placements over the last thirty days, while brands like Porsche and Jeep put around 65% of their spend towards display, leaving more budget for video.
Land Rover was running more video early on in 2017, but switched up their mix in April before putting the gas on display in June. Either video ads did not translate well to the brand's target audience, or they find more ROI in display during summer months. Time will tell.
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