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Over the last thirty days, auto has ranked as the second top category by impression volume across desktop and video, while coming in third on mobile. Auto manufacturers and dealer associations are gaining momentum as the new lineups are being released, with shiny 2017 models popping up everywhere. Nissan is the current front runner for the auto category, and was the seventh top desktop spender overall during the month of September. Here’s a closer look at insights from their digital ad strategy over the last thirty days on desktop.
Nissan’s largest desktop boost came on October 12th with a YouTube homepage takeover to promote the new 2017 Nissan Altima. The auto maker spent over $4M on the takeover alone, bringing their daily spend average to just over $360K. Get the full scope of their digital plan over the last thirty days with our free brand of the week report.
This week’s brand report takes a look at Nissan's desktop strategy in the U.S., including top creatives, top sites, buying partners, plus spend and impression data. Sign up to receive the report and a new brand report each week.