Subway is the current ninth top digital advertising spender in the Food & Drink category, spending over $4M across desktop, mobile, and video over the last thirty days. The brand just began upping their video spend for the first time this year in July, now accounting for just over 60% of their entire digital budget. Throughout 2017, Subway has focused more on desktop/display placements before switching their mix in the beginning of Q3. Download their full digital advertising plan in the new Brand of the Week report, and read on for highlights from their current creative strategy.
For the Kids
The Sandwich King
To appeal to the millennial crowd that Food Network is also trying to win over, Subway featured Jeff Mauro, winner of Food Network Star and host of Sandwich King on the Food Network in a recent creative campaign. “Watch Jeff Mauro Build it Better” is the messaging that runs across the display creatives that were detected on a bevy of Scripps sites including [of course] Food Network, HGTV, DIY, Travel Channel, and the Cooking Channel.
See Subway's Full Ad Strategy [Free Report]
If you’re an agency vying for Subway’s huge digital account, make sure video is a key part of your strategy. Also, be on the look out for outside opportunities that fall in line with Subway’s brand messaging like the Jeff Mauro campaign or upcoming Disney Pixar films. To see exactly how the sandwich chain has been spending their digital budget over the last thirty days, including top sites and programmatic spend, download the latest Brand of the Week report below.