Brand of the Week: TaxSlayer

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You might be just getting to the bottom of your inbox after the holidays, but tax software companies are already vying for your attention - before your tax forms are even available. Companies like TurboTax, H&R Block, and TaxSlayer are already competing online - with combined digital spend for the three software companies totaling over $1.6 million over the last thirty days. TaxSlayer began to ramp up significantly after the New Year, with a large focus on desktop. Read on for more insights, or click here to download the free desktop report on TaxSlayer’s activity.

On January 1st, TaxSlayer introduced eleven new desktop creatives and their impressions spiked over 4.2x their thirty day average, with the biggest increase on alternet.org. Nearly all of the tax software company’s digital spend has been on desktop placements over the last thirty days. Only twelve percent of TaxSlayer’s spend went to direct buys, leaving a large majority to ad networks.

Biography.com was the top site over the last thirty days for the software company, consuming ten percent of the brand’s total spend. TaxSlayer released seven unique desktop creatives within the last month on Biography.com, primarily through direct buys. Wiki and Diply followed as top sites by spend, while Yahoo provided the most impressions.

Source: Pathmatics US Desktop Data, screenshot captured on 1/06/17.

Click below to receive the full desktop report, detailing TaxSlayer’s spend and impressions over the last thirty days, top creatives, top sites, and top buying partners.