On January 1st, TaxSlayer introduced eleven new desktop creatives and their impressions spiked over 4.2x their thirty day average, with the biggest increase on alternet.org. Nearly all of the tax software company’s digital spend has been on desktop placements over the last thirty days. Only twelve percent of TaxSlayer’s spend went to direct buys, leaving a large majority to ad networks.
Source: Pathmatics US Desktop Data, screenshot captured on 1/06/17.
Click below to receive the full desktop report, detailing TaxSlayer’s spend and impressions over the last thirty days, top creatives, top sites, and top buying partners.
An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.