On January 1st, TaxSlayer introduced eleven new desktop creatives and their impressions spiked over 4.2x their thirty day average, with the biggest increase on alternet.org. Nearly all of the tax software company’s digital spend has been on desktop placements over the last thirty days. Only twelve percent of TaxSlayer’s spend went to direct buys, leaving a large majority to ad networks.
Source: Pathmatics US Desktop Data, screenshot captured on 1/06/17.
Click below to receive the full desktop report, detailing TaxSlayer’s spend and impressions over the last thirty days, top creatives, top sites, and top buying partners.