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Pathmatics Blog

Brand of the Week: Wix

January 28 2017 by Jordan Kramer
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Only a week to go before Super Bowl weekend falls upon Houston, Texas and most American’s television sets. Brands are ramping up closer to the big game this year, most likely in an attempt to not compete with the current political landscape. Some brands known for having Super Bowl ads every year, such as Toyota and Doritos, have pulled ads entirely in 2017. Wix.com is returning to the fifty yard line this year marking the brand’s third year of participation.
Last week, the website building software company debuted their new commercial on YouTube and Facebook featuring Jason Statham and Gal Gadot. The spot went on to serve as a desktop video creative for the brand that is still running today. With digital spend around $80K for that creative alone, read on for more insights of Wix’s strategy or click here to download the new Brand of the Week report.

Over the last thirty days, Wix has released sixty unique digital creatives across desktop, mobile, and video. Desktop video has been the top investment priority for the brand, consuming over 90% of their total digital spend and bringing in over 18M impressions.
Fueled by their new Super Bowl video creative, YouTube is the current top site for Wix.com serving up 75% of the brand’s impressions over the last thirty days. The ad - clocking in at over a minute and fifteen seconds long - has been targeted to not only the YouTube homepage but also YouTube channels such as Unbox Therapy and Pocketnow. 

wix_superbowl_creative.pngSource: Pathmatics US Data.

Click below to download the brand’s entire digital strategy over the last thirty days including top creatives, adtech partners, daily spend, and more.

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About Author
Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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