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With one of the biggest shopping holidays of the year just over a week away, what are retailers doing to grab your attention online? Ranking as the second top ad spender for the Retail category during Q3, e-commerce giant Zulily spent over $15M across desktop, mobile, and video. The members-only online retailer sells apparel, home goods, and tech gadgets, amongst other products, that go on sale for a limited amount of time. Timing is an important piece in advertising the right products to the ideal consumer, before the sale is over.
Desktop is the highest priority for the brand, consuming 96% of digital spend over the last thirty days. On desktop alone, Zulily has released over 1,800 unique creatives since October 17th, splashed with Fall hues and images of warm jackets. YouTube is the top site for the brand, garnering 45% of Zulily’s total desktop spend over the last thirty days. The second top site, Reddit, only took in 4% of the brand’s desktop spend.
This week’s brand report takes a look at Zulily's desktop strategy in the U.S., including top creatives, top sites, buying partners, plus spend and impression data. Sign up to receive the report and a new brand report each week.