
Lands’ End Increases Digital Ad Spend

“For many years, we’ve operated as a catalog business with a complementary online e-mail and digital presence,” Griffith said during a 2017 second quarter earnings call. “We’ve been working to shift the relationship among these direct channels and bring our marketing expertise to the digital world.”
And the numbers back it up. In the last 30 days, Lands’ End used 99% of their total ad spend to purchase direct impressions from three sites: Weather.com, Facebook, and The Atlantic. Now that sales are up, maybe a digital focus is exactly what the clothing retailer needed.

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As we keep hearing stories of big-box retailers closing stores, other large retail companies are surviving by opening smaller stores in more strategic locations. Lands’ End might be taking the same approach as they look to maximize their most profitable target areas.
See the Full Lands’ End Digital Advertising Strategy [Free Report]
For more insights from Lands’ End’s strategy, including creative details, top sites, and device-type breakdown, download the latest Brand Spotlight Report below.
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Ken Roberts has been immersed in marketing and technology for over a decade, merging creative strategies with the latest technology, to bring products together with the people who need them. With degrees in Engineering, Computer Science and an MBA, Ken’s background in product management, marketing, sales, analytics and technology lends to his ability to attack product challenges on multiple levels. Ken began his career developing software solutions for medical records before transitioning to marketing. Ken focused on building marketing departments and operating in-house agencies. Ken’s experience with digital platforms, internet based marketing, lead scoring and business intelligence, and reporting, as well as a keen market understanding, are a welcome addition to Pathmatics, only matched by a leadership philosophy that encourages high creativity and ownership from his team.
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