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Coronavirus and The Influence on Digital Advertising

February 25 2020 by Sam Gansline

Concerns of the ongoing Coronavirus continue to influence global markets. 

In recent weeks we’ve already seen Apple adjust their 2020 forecast based on supply chain concerns, while Nike stock has been affected by stores closing across China. 

On Monday (2/24/2020) markets saw their largest day of impact yet, as virus concerns grew with news of those infected in Iran, Italy & South Korea.

As news continues to break, I ask myself, how are the world's leading advertisers influenced by the Coronavirus?

Unilever

Unilever has been advertising its Lifebuoy (hand soap) product with the creative message reminding you to “Protect yourself and your loved ones.”

Unilever has purchased similar campaigns of its Lifebuoy hand soap product globally across Facebook, including the US, UK, DE and AU.

Unilever

E-TRADE

E-TRADE has leveraged Twitter to highlight ‘Latest developments’ and what they mean for your money and the market.

Etrade

Unicef

Unicef is leveraging campaigns in the UK to ask for donations to help fight against the spread of the virus.

Screen Shot 2020-02-25 at 9.30.44 AM

Government of Canada

The Government of Canada is one of the top spenders with messaging related to Coronavirus.

Screen Shot 2020-02-25 at 9.30.02 AM

With one of the longest running creatives relating to Coronavirus, Healthy Canadians has spent over $100k across Facebook to educate on symptoms and prevention since Jan 1, 2020.

 

Protection

Across the board, messaging is consistent with a theme of protection. Protect your family, protect your money, and educate yourself so that you and your surroundings are protected.

The speed that Pathmatics delivers insights for ad campaigns, including spend, new product announcements/releases and much more allows for users to keep a 24 hour watch on their brand. Our methodology and speed allow our user base to protect themselves against the competition to enable proactive instead of reactive decisions.

For more information on Pathmatics, or if you too are curious about how developments, pop culture, investments, etc. are determining advertising alterations, reach out to educate yourself.

About Author
Sam Gansline

A lover of fresh air, live music, sport & high performing teams. After the University of Colorado @ Boulder, Sam began his career improving the relationship between major digital advertisers & independent publishers. Currently Sam leads the Operations and Sales Development teams @ Pathmatics with a focus on pipeline growth, process optimization & market strategy.

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