Coronavirus Impact on the Digital Advertising Market

Global Pandemic: It used to be a term reserved for movie plots and thriller novels. However, in only 3 months, the Coronavirus (COVID-19), has dominated the news cycle and become ingrained in our daily lives. From a single alert on December 31st, 2019 in Wuhan, China, to outbreaks in 168 countries/regions to date, it has changed everything from our individual routines, to our social interactions, to how we behave as a society.

There’s no question that advertisers, marketers, agencies and publishers will feel the effects of our disrupted economy. So, while everyone is sheltered in place, our teams are working tirelessly to understand how, when, where, and why these unprecedented changes are impacting digital advertising.

Using data from Pathmatics Explorer, we looked at thousands of advertisers and publishers across over 20 industries and six digital channels to bring you the latest on digital advertising during the COVID-19 pandemic.