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[WATCH] COVID-19 Digital Ad Insights: (Path)Matchmaking w/ Pinterest

September 02 2020 by Matthew Bozin

 

 

You're Not Alone

Still sitting in front of your computer, working out of that home office? We're right there with you. 2020 has been rough on us all, and we'll be honest, it can get kind of lonely yelling at the dirty dishes because they haven't washed themselves - wait, you do that too, right? 

But fear not, Pathmatics is here to help! Not only are we the industry leader in digital advertising insights, but little known fact - we're also matchmakers! Well, the digital kind, anyway. Let's take Pinterest, for example: A Publisher who might not be getting enough attention from potential advertisers who frequent, "those other social channels who shall not be named" (spoiler alert, we'll name them later). 

Top digital advertisers for Home and Garden - Pathmatics Explorer

Taking a look at our Home and Garden Category, we find all the top advertisers looking for that special channel that's going to sweep them off their feet...or, in the case of Pinterest, offer options for designer brooms and Swiffer combo packs. But we can also see where these advertisers are spending and how much. And with 320 million users, Pinterest is just as attractive when it comes to ad-dollars.

That Special Advertiser You Might Be Missing

Singling out (no pun intended) one of these prime advertisers just waiting to be wooed by the social network - Dyson - who has focused 54% of their ad spend on Desktop Video, YTD as well as 42% combined on social channels, Facebook, Twitter and Instagram (told you we'd name them).

Digital ad spend for Dyson

So, why settle for advertisers you already have, when Pathmatics can match you with big spenders that are just waiting to find that  beautiful, smart, creative and ambitious platform they could bring home to mom...like Pinterest! 

Just sit back, ignore the dishes piling up, and let Pathmatics match you with the perfect advertiser or...advertisers - if that's what you're into. We won't judge.

About Author
Matthew Bozin

After earning his BS in Communications, Matt cut his teeth in the entertainment industry, spending fifteen years writing everything from feature screenplays for A-List directors, to celebrity bios for some of Hollywood’s top actors. That creative drive made it an easy transition to Marketing, bringing his eye for storytelling to the digital advertising ecosystem.

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