Last week we announced the addition of the “All” tab to our AdRoutes intelligence platform, enabling our customers to view a roll-up of any advertiser, site, or service’s aggregate digital data. We have one more exciting feature to share before the New Year: Creative Spend and Impression Details. Now you are able to see exactly how much is being spent on an individual creative, in addition to the number of impressions, plus a chart detailing day-to-day spending trends.
Introducing Creative Details
In the Top Creatives section of AdRoutes, there is a new “List View” toggle that will allow you to view any advertiser’s creatives ranked by spend. Dig even deeper at the creative level to really understand a brand’s campaign DNA. Identify exactly which ad types an advertiser is investing in and when campaigns are running. Are certain creatives only running on the weekends? Which copy variations are working better for your competitor based on the investment? Answer all of these questions and more across desktop, mobile, and video, with data that is updated daily.
Here's Pathmatics Co-Founder and CEO, Gabe Gottlieb, demonstrating what our new feature has to offer:
To see this data for yourself, and see all of what Pathmatics AdRoutes has to offer, click here to schedule a free demo.
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