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Pathmatics Blog

Creative Spend and Impression Insights Now Available in Pathmatics AdRoutes

December 19 2016 by Jordan Kramer
Last week we announced the addition of the “All” tab to our AdRoutes intelligence platform, enabling our customers to view a roll-up of any advertiser, site, or service’s aggregate digital data. We have one more exciting feature to share before the New Year: Creative Spend and Impression Details. Now you are able to see exactly how much is being spent on an individual creative, in addition to the number of impressions, plus a chart detailing day-to-day spending trends.

Introducing Creative Details

In the Top Creatives section of AdRoutes, there is a new “List View” toggle that will allow you to view any advertiser’s creatives ranked by spend. Dig even deeper at the creative level to really understand a brand’s campaign DNA. Identify exactly which ad types an advertiser is investing in and when campaigns are running. Are certain creatives only running on the weekends? Which copy variations are working better for your competitor based on the investment? Answer all of these questions and more across desktop, mobile, and video, with data that is updated daily.
Here's Pathmatics Co-Founder and CEO, Gabe Gottlieb, demonstrating what our new feature has to offer:
To see this data for yourself, and see all of what Pathmatics AdRoutes has to offer, click here to schedule a free demo.

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About Author
Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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