Coming off record-breaking Black Friday and Cyber Monday shopping holidays, Amazon was December's largest advertiser by spend on digital, whopping out nearly $40M from December 1st - 31st. Several other top spenders continued strong digital advertising campaigns across device-types, like Merck & Co. and Procter & Gamble.
Display Buyers Go Direct
Merck & Co. Ranks As December’s Top Display Advertiser
Amazon Leads on Desktop Video
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