We have been softly launching video insights within our AdRoutes intelligence tool and are excited to announce December's top video advertisers*! We will be including the top video advertisers in our monthly blog reports going forward.
To see (and download) all of the top 50 advertisers across desktop, mobile & video - click here.
DECEMBER'S TOP VIDEO ADVERTISERS:
Chances are you saw a Microsoft tablet/laptop ad squaring off with a MacBook over the holidays. That's because Microsoft was the number one video advertiser for the month of December. We detected 91 unique creatives released during the month on an average of 100** sites per day (Top Sites: espn.go.com, youtube.com, cnn.com).
Between the Chromecast, Chromebook and cell phones - Google also made a hard push during the holidays to capture consumer interest with 135 unique creatives. 38% of Google's total impressions were purchased directly from the publisher targeting top sites like youtube.com (owned by Google), aol.com and news.yahoo.com.
The finance giant used the holidays to heavily promote its online trading and investing service, MerrillEdge, accounting for 26 of the total 52 unique creatives released during the month. With 69% of total impressions purchased via ad networks, their top sites were aol.com, centurylink.net, thestreet.com
With a bevy of brands under its umbrella like Febreeze, Tide, Swiffer and Tampax - it's no surprise that they landed in the top 5 with a whopping total of 287 unique creatives on an average of 224 sites per day. Purchasing 67% of their total impressions through ad networks, top sites included espn.com, hulu.com, and nbcnews.com.
Who wouldn't want Santa to bring them a shiny new car? Ford went mostly direct accounting for 70% of their total impressions with top sites being accuweather.com, examiner.com, and finance.yahoo.com. We detected 96 unique creatives on an average of 84 sites per day.
Top 10 Direct Video Advertisers
- Ford Motor Company
- Bank of America
- Nationwide Mutual Insurance Company
- Jimmy Lloyd
- State Farm
*Based on # of total impressions purchased.
**Based on the top 4000 sites ranked by monthly page view.
December's Top Digital Advertisers including:
- Top 50 Desktop Advertisers
- Top 50 Mobile Advertisers
- Top 50 Video Advertisers
- Top 25 Direct Desktop Advertisers