Your budget is the biggest driving force behind your digital advertising efforts. It’s the first question you will be asked by any vendor, and a key reporting metric that you have to back-up with data and results.
But, how do you craft the most impactful ad budget to align with your goals?
From understanding how your category is spending, to reporting on digital ROI, there are numerous data points that brand and agency buyers must take into account on a daily basis.
Digital advertising intelligence provides the necessary data to plan and adjust your strategy in real-time to adjust to market changes.
This ebook covers benchmarking your budget against competitors, how to get more out of your programmatic spend, and tips on convincing your brand manager to spend more all while executing a more impactful strategy.