Digital Ad Spending: How to Craft a Budget [eBook]
March 08 2018 by Jordan Kramer
Your budget is the biggest driving force behind your digital advertising efforts. It’s the first question you will be asked by any vendor, and a key reporting metric that you have to back-up with data and results.
But, how do you craft the most impactful digital ad spending budget to align with your goals?
From understanding how your category is spending, to reporting on digital ROI, there are numerous data points that brand and agency buyers must take into account on a daily basis.
Digital ad intelligenceprovides the necessary data to plan and adjust your strategy in real-time to adjust to market changes.
This eBook covers benchmarking your budget against competitors, how to get more out of your programmatic spend, and tips on convincing your brand manager to spend more all while executing a more impactful strategy.
An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.