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Pathmatics Blog

'Everything was easier at the beginning': Marketers vent programmatic frustration

November 16 2016 by Jordan Kramer

Pasted-image-at-2016_11_15-02_18-PM.pngAre programmatic issues making your head spin? You’re not the only one. At Digiday’s recent Programmatic Summit, attendees from agencies and brands were asked to share their biggest challenges in programmatic advertising. The top two concerns were telling the difference between vendors, and reconciling creative and programmatic.  Digiday compiled the attendees' candid answers recently, including one person’s response stating “Everything was easier at the very beginning because there were fewer players, but now there are just so many vendors with the same recipe."

trade_desk-245991-edited.pngThe best ad intelligence tools offer service-level data for brands to evaluate the landscape and use for their analyses. This allows buyers and planners to use a data-driven approach to wade through the sea of vendor pitches. Understand how that service is selling and who its top advertisers are, plus how much they’re spending. Identify the top sites the service has relationships with and compare with your target audience. The more you know about your ad tech partners, the better off you and your client’s campaign will be.
To read the full story in Digiday, click here.

Infographic from Digiday.

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About Author
Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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