Are programmatic issues making your head spin? You’re not the only one. At Digiday’s recent Programmatic Summit, attendees from agencies and brands were asked to share their biggest challenges in programmatic advertising. The top two concerns were telling the difference between vendors, and reconciling creative and programmatic. Digiday compiled the attendees' candid answers recently, including one person’s response stating “Everything was easier at the very beginning because there were fewer players, but now there are just so many vendors with the same recipe."
The best ad intelligence tools offer service-level data for brands to evaluate the landscape and use for their analyses. This allows buyers and planners to use a data-driven approach to wade through the sea of vendor pitches. Understand how that service is selling and who its top advertisers are, plus how much they’re spending. Identify the top sites the service has relationships with and compare with your target audience. The more you know about your ad tech partners, the better off you and your client’s campaign will be.To read the full story in Digiday, click here.
Infographic from Digiday.
