'Everything was easier at the beginning': Marketers vent programmatic frustration
Are programmatic issues making your head spin? You’re not the only one. At Digiday’s recent Programmatic Summit, attendees from agencies and brands were asked to share their biggest challenges in programmatic advertising. The top two concerns were telling the difference between vendors, and reconciling creative and programmatic. Digiday compiled the attendees' candid answers recently, including one person’s response stating “Everything was easier at the very beginning because there were fewer players, but now there are just so many vendors with the same recipe."
Infographic from Digiday.
An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.