Facebook Attribution: How to plan, measure, and optimize your media strategy
June 10 2019
Facebook media strategies, especially measurement and attribution, is one of the most common questions we get from our brand and agency partners. This morning, I teamed up with Nick Stoltz, COO of Measured to dive into this topic and answer your most common questions in real time.
In cased you missed it, here's what we covered:
The current Facebook advertising landscape, including major retail players, their creatives, spend, and targeting strategies
Common challenges associated with Facebook's measurement and analytics tools
Best practices for scaling social advertising to reach broader audiences
The benefits of implementing an test and learn strategy to measure and grow your Facebook media
William Merchan is a data science, marketing analytics, advertising technology and startup veteran. He currently serves as chief marketing officer at marketing intelligence company Pathmatics, where he is responsible for brand growth and awareness. Previously, William built products and grew teams at DataScience.com, MarketShare and Yahoo!. He holds a BS in Business from the University of California Berkeley and an MBA from the Kellogg School of Management at Northwestern.