Pathmatics Blog

Social Advertising |

1 MIN READ

Facebook Attribution: How to plan, measure, and optimize your media strategy

June 10 2019
bigstock-A-Businessman-Collects-Puzzles-291739939
bigstock-A-Businessman-Collects-Puzzles-291739939

Facebook media strategies, especially measurement and attribution,  is one of the most common questions we get from our brand and agency partners.  This morning, I teamed up with Nick Stoltz, COO of Measured to dive into this topic and answer your most common questions in real time. 

In cased you missed it, here's what we covered:  

  • The current Facebook advertising landscape, including major retail players, their creatives, spend, and targeting strategies
  • Common challenges associated with Facebook's measurement and analytics tools
  • Best practices for scaling social advertising to reach broader audiences
  • The benefits of implementing an test and learn strategy to measure and grow your Facebook media
Facebook Attribution WATCH

About Author

William Merchan
Related Posts
The Pros and Cons of Using Facebook's Ad Transparency Tool for Competitive Research
The Pros and Cons of Using Facebook's Ad Transparency Tool for Competitive Research
Social Advertising Report: Facebook's Top Players in 2018
Social Advertising Report: Facebook's Top Players in 2018
How Top Brands Will Drive Engagement on Facebook This Holiday Season
How Top Brands Will Drive Engagement on Facebook This Holiday Season

Leave a Comment