Facebook media strategies, especially measurement and attribution, is one of the most common questions we get from our brand and agency partners. This morning, I teamed up with Nick Stoltz, COO of Measured to dive into this topic and answer your most common questions in real time.
In cased you missed it, here's what we covered:
- The current Facebook advertising landscape, including major retail players, their creatives, spend, and targeting strategies
- Common challenges associated with Facebook's measurement and analytics tools
- Best practices for scaling social advertising to reach broader audiences
- The benefits of implementing an test and learn strategy to measure and grow your Facebook media