Pathmatics Blog

Social Advertising |

1 MIN READ

Facebook Attribution: How to plan, measure, and optimize your media strategy

June 10 2019
bigstock-A-Businessman-Collects-Puzzles-291739939
bigstock-A-Businessman-Collects-Puzzles-291739939

Facebook media strategies, especially measurement and attribution,  is one of the most common questions we get from our brand and agency partners.  This morning, I teamed up with Nick Stoltz, COO of Measured to dive into this topic and answer your most common questions in real time. 

In cased you missed it, here's what we covered:  

  • The current Facebook advertising landscape, including major retail players, their creatives, spend, and targeting strategies
  • Common challenges associated with Facebook's measurement and analytics tools
  • Best practices for scaling social advertising to reach broader audiences
  • The benefits of implementing an test and learn strategy to measure and grow your Facebook media
Facebook Attribution WATCH

About Author

William Merchan

William Merchan is a data science, marketing analytics, advertising technology and startup veteran. He currently serves as chief marketing officer at marketing intelligence company Pathmatics, where he is responsible for brand growth and awareness. Previously, William built products and grew teams at DataScience.com, MarketShare and Yahoo!. He holds a BS in Business from the University of California Berkeley and an MBA from the Kellogg School of Management at Northwestern.

Related Posts
Pathmatics Enters the Twitterverse!
Pathmatics Enters the Twitterverse!
What CPG and D2C Have in Common — And What They Don’t
What CPG and D2C Have in Common — And What They Don’t
How D2C Brands Use Hashtags and Emojis to Strengthen Their Messaging
How D2C Brands Use Hashtags and Emojis to Strengthen Their Messaging
Would you like to be a contributor ?

Contact Us