The Glory Days of Flash
When the first working draft of HTML5 first came out in 2008 as a response to Flash, it had a slow adoption and wasn’t immediately well received by the whole community. Flash didn’t exactly have the best reputation either, but it was the norm at the time and people were used to it. Advertisers wanted to put videos and animated creatives in the sidebars of your browser, and consumers just had to deal with the consequences in their user experience. To switch from Flash technology to HTML5 formatting required more education, and more staff to navigate the changes. This costly roadblock meant the Flash ads kept coming. While some publishers did adopt HTML5 early on, it was an option - not the standard. Adobe, the creator of Flash, was one of the few browsers that blocked Flash early on, but it was not enough of a deterrent to advertisers due to a lack of browser popularity.
Flash Starts Pushing Up Daisies
Back to the HTML5 Future