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Finserv Report: Digital Strategies of the Big-Money Movers and Shakers

June 22 2021 by Matthew Bozin

From big banks to insurance companies to the mid-April tax dread - while the pandemic might have slowed much of the world down over the last year, the financial services industry still had to keep the money flowing. We took a look at some of the biggest movers and shakers pre, during, and post pandemic, to see how the industry adapted their digital strategies in the wake of unprecedented economic downturn.

The (Q1)alm before the 2020 storm

With the start of 2020, no one could have predicted what was going to happen. A snapshot of the category, as a whole, in Q1 shows strong investment in Desktop Display, and Desktop Video with Facebook accounting for a quarter of category spend.

Device and channel ad spend breakdown for financial services

And what about the top advertisers? While Geico stood atop the leaderboard, January is prime tax season, and TurboTax, H&R Block and TaxACT breached the top 5, which isn’t surprising during this time of year.

Top advertisers in Finserv 2020-2021

About Author
Matthew Bozin

After earning his BS in Communications, Matt cut his teeth in the entertainment industry, spending fifteen years writing everything from feature screenplays for A-List directors, to celebrity bios for some of Hollywood’s top actors. That creative drive made it an easy transition to Marketing, bringing his eye for storytelling to the digital advertising ecosystem.

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