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Pathmatics Blog
Political Advertising |


[WATCH] Follow the Money - Political Advertising in 2020

October 15 2020 by Matthew Bozin



If this year has shown us anything, it’s that politics seems to be about EVERYTHING. From racial inequality to the coronavirus, healthcare, women’s rights, supreme court vacancies, or the economy, the upcoming election is one of the most important in modern history. And while sometimes it can be difficult to sort through all the political promises, Pathmatics remains a source you can trust for all your digital insights.


Shaking the Digital Money Tree

With the importance of, not only the Presidential Election, but down-ballot Senate races shaping the makeup of the executive branch, political spending has blown up in 2020, reaching a record $10.8 billion.

Pathmatics followed the digital money trail, finding that, since August, both Trump and Biden campaigns spent nearly $190MM in all channels, including major takeovers of Youtube in late August, propelling both campaigns to the #1 and #6 top advertiser spots, overall.

Screen Shot 2020-10-14 at 11.10.02 AM 

Not to be outdone, several major Senate Races have raised record amounts of money as well. In South Carolina and Maine, both career Republican incumbents are facing major challenges from their democratic rivals. 

Screen Shot 2020-10-14 at 11.15.08 AM

However, with much of the money being spent in Facebook, a geography breakdown for Jaime Harrison (challenger to Lindsey Graham) shows major funding outside of his home state, in California, New York, Washington and Maryland, hoping to elicit contributions from traditional democratic strongholds.


Rocking The Vote

While political campaigns are focused on their candidates, the real message is to get out and vote, and brands are heeding the call. Banana Republic, Nike, Levis, and many others are stepping up with new creatives aimed at voter registration and turnout.

End NikeBanana republic adLevis ad

But no matter if you're Democrat, Republican, or Independent, brands and campaigns are spending big money for your vote, so let's not disappoint them. So, we’ll see you at the polls - or, we’ll see you at the drop-box. JUST VOTE!

We’re Pathmatics, and we approve this message.

Want more political ad data? Get the 2020 political report

About Author
Matthew Bozin

After earning his BS in Communications, Matt cut his teeth in the entertainment industry, spending fifteen years writing everything from feature screenplays for A-List directors, to celebrity bios for some of Hollywood’s top actors. That creative drive made it an easy transition to Marketing, bringing his eye for storytelling to the digital advertising ecosystem.

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