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Pathmatics Blog

Football Is Back, And So Are The Advertisers

September 09 2016 by Jordan Kramer



Fall is full of exciting campaigns for advertisers - mostly because consumers are finally back to their regular routines following summer adventures. We recently took a look at some of our favorite back to school campaigns, and now we are switching gears to the biggest advertisers trying to crash your NFL tailgate.
Here in LA, everyone is now a football fan with the triumphant return of the Rams to town. While only one of our team members was able to score season tickets, the rest of us are excited to watch the ads that come along with this time of year. From drinks and pizza to televisions and deodorant - everything can be spun for a little game of pigskin. Here are a few advertisers that got the ball rolling in August, and some of our favorite creatives.

Best Buy Co., Inc.

Best Buy knows the battle happening over your TV remote: Hollywood housewives vs. football. In their “Bring Home The Win” campaign, Best Buy promotes their high dynamic range 4K TVs that “makes the housewives look amazing, and football look amazing.” The clever and relatable creatives showcase a family on their living room couch fighting for control of the remote. This 30 second, MP4 video creative first launched on August 15th and ran until August 27th on hulu.com and nypost.com. One of the 87 unique video creatives detected from advertiser Best Buy Co., Inc. during the month of August, hulu.com was also the brand’s top video site.

Speed Stick (Colgate-Palmolive)

The deodorant brand under Colgate-Palmolive’s umbrella, launched several ‘Game On’ creatives throughout the Summer’s baseball season and ‘Coach Speedman’ is now back for football. After all, “this is the 4th quarter of the big game of life.” The desktop creative below was first seen on August 2nd and last seen on September 6th, hitting top sites avclub.com, clickhole.com, and theonion.com directing consumer to this landing page

Gatorade (PepsiCo)

The thirst quenching brand, first released the football creative below on March 3rd, 2016, but it wasn’t until August 4th the ad had its highest impression spike to date. Currently still running, the top sites for the creative are espn.go.com, forums.rivals.com, and rivals.com. It’s all about the team spirit for Gatorade, their tagline reads: “Your Dedication. Our Science. Their Success.” 


According to DirecTV, “the only place to catch your team’s games live every Sunday afternoon," is with them. The telecom brand spent over $800K during the month of August on desktop, releasing 578 unique creatives - most promoting its ‘Sunday Ticket’ package. The creative below had a flight date of August 5th and ran until August 18th on espn.go.com, pandora.com, espnfc.com, and bet.com. August 6th was the top day for the creative, by impression volume, and prospects were directed to this landing page

Papa John's

Spending $154K on desktop during the month of August, Papa John’s used your favorite team to tease you into ordering delivery. The Broncos creative below was first seen on August 13th and last seen on September 3rd, only on denverbroncos.com. Another variation of this campaign was a recycled Papa John’s + Atlanta Falcons creative, also below. This creative was first detected on November 3rd, 2014 and is back for football season two years later, currently running on atlantafalcons.com. This creative directs consumers to a specialized landing page with rules and eligibility requirements. 
What are your favorite football-themed creatives coming across your digital screens recently? 

**All trademarks & copyrights property of their respective owners.

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About Author
Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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