Pathmatics Blog

Advertising |

1 MIN READ

Geo-Insight to Action: Using Geospatial Data to Reach the Right Audience

March 21 2019
Screen Shot 2019-03-20 at 6.15.26 PM
Screen Shot 2019-03-20 at 6.15.26 PM

Screen Shot 2019-03-20 at 6.15.26 PM

If you're a marketer, you're familiar with geo-data and location targeting. But when it comes to implementing geospactial data strategies, the vast landscape and lack of widespread industry understanding can sometimes render the subject a black hole of questions best left for another time.

Download the Webinar

 

So what's really possible in the land of geo-data? We teamed up with geo-expert, Webb Dryfoos of OnSpot Data to help us navigate the world of geospatial data and targeting.

Missed the webinar? Here's what we covered:

  • How top brands are using geospatial data to drive deeper analytics and inform strategic media initiatives

  • The state of mobile location data, and what clients expect when it comes to location targeting

  • The benefits of implementing a geo-based mobile ad strategy

  • An in-depth look under the hood at the regional targeting strategies of major players in the auto industry

 

Download the Webinar

About Author

Sarah Fleishman

With almost a decade of experience across digital marketing, content, creative, and PR, Sarah is a creative and dynamic thinker who loves to delight clients with unique and relatable content. Sarah graduated from UC Berkeley with a BA in Sociology.

Related Posts
Planes, Trains and Automobiles? Travel Advertisers Take on Digital in the UK
Planes, Trains and Automobiles? Travel Advertisers Take on Digital in the UK
Pathmatics Ad of the Week, Episode 6 - Ford v. Ferrari
Pathmatics Ad of the Week, Episode 6 - Ford v. Ferrari
Pathmatics Ad of the Week, Episode 5 - Priceline Booking Group
Pathmatics Ad of the Week, Episode 5 - Priceline Booking Group
Would you like to be a contributor ?

Contact Us