Geo-Insight to Action: Using Geospatial Data to Reach the Right Audience

Mar 20, 2019 6:24:48 PM

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If you're a marketer, you're familiar with geo-data and location targeting. But when it comes to implementing geospactial data strategies, the vast landscape and lack of widespread industry understanding can sometimes render the subject a black hole of questions best left for another time.

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So what's really possible in the land of geo-data? We teamed up with geo-expert, Webb Dryfoos of OnSpot Data to help us navigate the world of geospatial data and targeting.

Missed the webinar? Here's what we covered:

  • How top brands are using geospatial data to drive deeper analytics and inform strategic media initiatives

  • The state of mobile location data, and what clients expect when it comes to location targeting

  • The benefits of implementing a geo-based mobile ad strategy

  • An in-depth look under the hood at the regional targeting strategies of major players in the auto industry


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Topics: Advertising

Sarah Fleishman

Written by Sarah Fleishman

With almost a decade of experience across digital marketing, content, creative, and PR, Sarah is a creative and dynamic thinker who loves to delight clients with unique and relatable content. Sarah graduated from UC Berkeley with a BA in Sociology.

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