If you're a marketer, you're familiar with geo-data and location targeting. But when it comes to implementing geospactial data strategies, the vast landscape and lack of widespread industry understanding can sometimes render the subject a black hole of questions best left for another time.
So what's really possible in the land of geo-data? We teamed up with geo-expert, Webb Dryfoos of OnSpot Data to help us navigate the world of geospatial data and targeting.
Missed the webinar? Here's what we covered:
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How top brands are using geospatial data to drive deeper analytics and inform strategic media initiatives
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The state of mobile location data, and what clients expect when it comes to location targeting
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The benefits of implementing a geo-based mobile ad strategy
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An in-depth look under the hood at the regional targeting strategies of major players in the auto industry
