If you're a marketer, you're familiar with geo-data and location targeting. But when it comes to implementing geospactial data strategies, the vast landscape and lack of widespread industry understanding can sometimes render the subject a black hole of questions best left for another time.
So what's really possible in the land of geo-data? We teamed up with geo-expert, Webb Dryfoos of OnSpot Data to help us navigate the world of geospatial data and targeting.
Missed the webinar? Here's what we covered:
How top brands are using geospatial data to drive deeper analytics and inform strategic media initiatives
The state of mobile location data, and what clients expect when it comes to location targeting
The benefits of implementing a geo-based mobile ad strategy
An in-depth look under the hood at the regional targeting strategies of major players in the auto industry