Pathmatics Blog

On behalf of the entire Pathmatics team, we want to thank everyone for their continued support in 2017 and wish you all a very Happy New Year. As we get ready to ring in 2018, we wanted to take a look back at some of our top highlights and product feature releases, the most popular blog posts we published, and a recap of information that will bring you success in your digital advertising strategy as you plan in the New Year.

 

Our team released some highly-anticipated product features in 2017 and launched relationships with respected partners in the digital space. Here's our top three:

From Digiday to the LA Times, AdAge to Mashable, and NBC News to WSJ - here are a few of our top press futures from 2017.

How To Build More Effective Ad Campaigns

Tips & tricks to sharpen your ad strategy for more efficient returns.

• 3 Examples of Ad Creatives That Work
• How To Increase Brand Visibility: 3 Strategies
• Which Brands Are Spending the Most on Mobile Advertising? Here Are the Top 5
  
  

How Ad Intelligence Can Boost Performance

Ways to use digital advertising intelligence to refine your digital advertising strategy and increase your competitive advantage.

• What Is Ad Intelligence and How Can It Benefit Brands?
• 5 Tactics To Monitor Your Competition’s Digital Ad Strategies
• How To Become An Ad Spy
  
  

How To Choose An Ad Intelligence Solution

Looking to step up your game in 2018? Here are a few ways to zero in on an ad intelligence solution that best fits your needs.

• Spy On Your Competitors’ Paid Advertising Activity in 4 Steps
• What Ad Intelligence Tools Can and Can’t Do
• Top Competitive Intelligence Tools For Spying On Your Competitors
  
  

Everything You Need To Know About Pathmatics

Our success is measured by the success of our customers. If you're looking to add Pathmatics to your toolbox next year, learn more about our solution with these posts.

• How To Calculate The ROI Of An Ad Intelligence Product
• How Can Ad Intelligence Software Save Me Money?
• What You Should Be Monitoring With Pathmatics
  
  

Why Pathmatics?

We believe in transparency and feel our prospective and current customers deserve to know exactly how our digital intelligence solutions operates.

• How Does Pathmatics Work?
• Why Pathmatics Believes In Complete Ad Transparency
  
  

How To Get The Most Out Of Pathmatics

Already a Pathmatics customer? Maximize your return from our tool with information from these posts.

• How To Use The Pathmatics Chrome Extension
• How To Use Pathmatics Custom Alerts To Get Real-Time Intelligence On Your Competition
• How To Get The Most Out of Pathmatics in 5 Quick Steps