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When we think of Black Friday, we think of the big retailers--Best Buy, Home Depot, Walmart, and the like--the ones with door buster sales, the kind that have people camping outside on Thanksgiving night to wait for Friday morning openings. The kind that have people filling stores to the brim to catch the biggest discounts. Remember those days? We don’t either.
In lieu of in-store shopping due to the ongoing Covid-19 pandemic, 2020 Cyber Week sales started earlier this year, and offered deep discounts online to give customers plenty of time for some retail therapy.
In our latest holiday advertising report, we used Pathmatics marketing intelligence tool to sift through thousands of Cyber Week ads across Display, Mobile, Video, and Social channels, using the keywords “holiday” “Black Friday” and “Cyber Monday” to unearth the best, most innovative, and most interesting holiday ads during the month of November.
What you'll learn:
A look at how top retailers changed their holiday digital marketing strategies this year
With over a decade of experience across digital marketing, content, creative, and PR, Sarah is a creative and dynamic thinker who loves to delight clients with unique and relatable content. Sarah graduated from UC Berkeley with a BA in Sociology.
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