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Pathmatics Blog

Holiday Digital Marketing Report & 2020 Cyber Week Ads

December 09 2020 by Sarah Fleishman

When we think of Black Friday, we think of the big retailers--Best Buy, Home Depot, Walmart, and the like--the ones with door buster sales, the kind that have people camping outside on Thanksgiving night to wait for Friday morning openings. The kind that have people filling stores to the brim to catch the biggest discounts. Remember those days? We don’t either. 

In lieu of in-store shopping due to the ongoing Covid-19 pandemic, 2020 Cyber Week sales started earlier this year, and offered deep discounts online to give customers plenty of time for some retail therapy. 

In our latest holiday advertising report, we used Pathmatics marketing intelligence tool to sift through thousands of Cyber Week ads across Display, Mobile, Video, and Social channels, using the keywords “holiday” “Black Friday” and “Cyber Monday” to unearth the best, most innovative, and most interesting holiday ads during the month of November.

Click me to read the Cyber Week report!

What you'll learn:

  • A look at how top retailers changed their holiday digital marketing strategies this year

  • Category overviews, including top players in Technology, Streaming, Gaming, and D2C verticals
  • Key changes to holiday keyword usage in creatives and messaging
  • Top channels, including YouTube, Facebook, and Instagram 
About Author
Sarah Fleishman

With over a decade of experience across digital marketing, content, creative, and PR, Sarah is a creative and dynamic thinker who loves to delight clients with unique and relatable content. Sarah graduated from UC Berkeley with a BA in Sociology.

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