Ad intelligence software is a significant investment, so you’d better make sure you’re getting the most out of it.
Pathmatics is no different. If you’re considering this solution—or already have an account—you want to see value from it as fast as possible.
This post is here to help. We’ll walk you through the steps you should take to hit the ground running with your Pathmatics' competitive intelligence platform.
1. Follow a Few Advertisers, Sites or Networks on Your Dashboard
The main Dashboard that you see when you log in can be customized to display any advertiser, website, or ad network that Pathmatics tracks. You’ll want to follow a few of these to start collecting ad intelligence.
Type in the name of a brand, website, or ad network into the search bar at the top of the page. Click on the search result that best matches what you’re looking for.
You’ll be taken to the full profile of the advertiser, website, or ad network. Click the Follow button.
The profile will be added to your main Dashboard.
This snapshot on your Dashboard will show you impressions for the last 30 days and alerts about important activity. For instance, in the case of an advertiser, you’ll see alerts about new creatives and impression spikes.
2. Set Your Custom Alerts Preferences
After you log in to Pathmatics, jump up to the top right nav bar and click My Account. Click on the Email Preferences tab. Choose from the following alert frequencies:
- Once Each Weekday
- Once a Week
- Once a Month
These preferences determine how often you receive alerts from Pathmatics about the advertisers, websites, and ad networks you follow.
We recommend getting alerts at least once a month. Many brands and agencies get alerts more often so they can keep tabs on competitors and opportunities.
3. Browse Categories for Ad Insights
Once you’ve configured a Dashboard, click on the My Tools button to explore Pathmatics data further.
You’ll be able to view the spend and impressions of top advertisers by industry category.
You can deep dive into industry categories to see top creatives, advertisers, websites, and ad channels.
Data broken down by industry category will give you valuable insight into the ad strategies and activities of other players—in your sector or others.
4. Compare Advertisers and Websites
Also located under the My Tools menu are the Advertiser Comparison and Site Comparison options.
Advertiser Comparison gives you the ability to compare two or more advertisers, and see where and how they advertise across channels.
The Site Comparison tool compares two or more websites, showing you who they’re selling to and which advertisers are / aren’t running creatives on these sites.
Both tools are excellent at identifying opportunities for your brand to beat the competition. They’re also effective at showing you where your efforts are falling short.
5. See What New Ads Will Look Like in the Wild
You’re brimming with new creative ideas for thanks to all this ad intelligence data. Why not see how those ads will actually look before you launch?
Also located in the My Tools menu, the AdMocker option is an ad preview tool that will show you how a creative looks on any website of your choosing.
Talk about getting started fast with ad intelligence.
In just a few minutes, you can spy on the competition, find new ad opportunities, and see exactly how your new and improved creatives look on real websites.
Want to learn even more way to get value from a competitive intelligence platform like Pathmatics? Read the post below:
Ken Roberts has been immersed in marketing and technology for over a decade, merging creative strategies with the latest technology, to bring products together with the people who need them. With degrees in Engineering, Computer Science and an MBA, Ken’s background in product management, marketing, sales, analytics and technology lends to his ability to attack product challenges on multiple levels. Ken began his career developing software solutions for medical records before transitioning to marketing. Ken focused on building marketing departments and operating in-house agencies. Ken’s experience with digital platforms, internet based marketing, lead scoring and business intelligence, and reporting, as well as a keen market understanding, are a welcome addition to Pathmatics, only matched by a leadership philosophy that encourages high creativity and ownership from his team.