<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=2869076&amp;fmt=gif">
Pathmatics Blog
Ad Intelligence 101 |


Business Intelligence Tools: The Value of Pathmatics for Executives

August 04 2018 by Jordan Kramer

As a marketer or advertiser, creative campaign ideas keep you up at night. Other items occupying your mind: competitive messaging, targeting the right audience...the list goes on.

So you get why a business intelligence tool like Pathmatics will transform your advertising operation.

The question is, though: How will you sell it to your executive team?

What pain points keep leadership up at night? According to research from Kapost, “To best appeal to them [C-level executives], make the ROI proof points of your technology easily digestible and undeniable.” 

So, in the following post we’ve done just that. Read on for three key points to present to the C-suite to prove the impact of Pathmatics' competitive advertising intelligence tools.

1. “It can lead to overnight cost savings.”

According to Forrester, “Ad fraud and non-viewable ads are main problem areas for the digital ad industry, resulting in wasted time, effort, and money...”

Ad fraud is a known issue, but luckily, there are ways to mitigate your risk. 

To gain more transparency into your ad spend, you need insight into specific ad paths. Pathmatics can provide full transparency into where your ads are appearing, the types of ad buys, and which sites your purchases are published on. 

>> Related read: Why You Need to See the Specific Paths Your Digital Advertising Creatives Are Taking to Delivery <<

Pathmatics gives you the power to spot fraudulent activity before you lose money, and help you identify sites that aren’t trustworthy and reallocate spending as needed.

2.“It will help us better allocate ad spend for improved results.”

Pathmatics offers a 360-degree view of your advertising program, including: 

  • Top creatives
  • Who you’re buying impressions from
  • Top sites (by spend and impression)
  • Site spend share

This data, in one easy-to-navigate view, makes it easy for any team member to spot trends and adjust spending in real time. For example, if you’re allocating 50% of spend to Facebook advertising, but only reaping 20% of your total impressions from that channel, it’s time to cut back and reallocate that budget.

Another critical benefit: advertiser comparison. Use the tool to compare your advertising to that of your top competitor and spot missed opportunities before they impact your brand. In the example below (Nike vs. Adidas), you can spot a few sites that Nike is advertising on that Adidas currently is not.


Bottom line: Intelligence offered via Pathmatics can inform smarter ad spending and encourage quicker, more agile campaign updates.

3.“The onboarding process is quick and painless.”

Oftentimes, new technology falls flat because teams are skeptical of new platforms. They default to old systems, and avoid the trouble of learning new (and often more complicated) processes. 

But, Pathmatics was designed for adaptability and ease-of-use. Navigation is simple and straightforward, and the entire experience is click and search based. There is no coding or data manipulation required.

In fact, all you need to get started is a unique login and a web browser.

Quick and easy onboarding allows your team to maximize the use of new technology, and gain long-term ROI. 

And, in the event that there are questions, Pathmatics offers real time customer service via chat. Just enter your name, email and issue, and a member of our team will be in touch in a timely manner.

Interested in learning more? See for yourself how easy Pathmatics is for teams to use: schedule a free demo today.

New Call-to-action

About Author
Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

Related Posts
How to Win Your Next RFP with Pathmatics
How to Win Your Next RFP with Pathmatics
Marketing Analytics Software: Pathmatics Ranked a Leader by G2 Crowd
Marketing Analytics Software: Pathmatics Ranked a Leader by G2 Crowd
Data Analytics Platform Video Tour Guide for Pathmatics Explorer
Data Analytics Platform Video Tour Guide for Pathmatics Explorer
Would you like to be a contributor ?
Contact Us